Going to museums involves so much more than simply admiring the work of some artist you may or may not have heard of. It is the emotions that one feels when looking at said art, and the people that you have chosen to go through this experience with. Tied together, these factors create a unique memory for each individual to keep for themselves.
Despite being quite famous, from the street the Museum of Modern Art seems to be no different than the surrounding buildings. Round about doors greets each eager patron with a sense of urgency and bustle.